We Googled You - an HBR Case Study

I really enjoy the Harvard Business Review's case studies. In the June issue, there was a case study about a woman, "Mimi", applying for a job for which she was highly qualified. But her suitability for the position was being called into question after human resources found some disturbing information online.

Mimi was being considered for a high profile position at Hathaway Jones, a luxury apparel retailer company. She would be heading up the new flagship store in Shanghai. This was a key position for insuring success in the entering the Chinese market.

Although her credentials were impressive, a "routine Google search" by human resources uncovered  Mimi's past involvement in protests against the World Trade organization as a recent graduate of University of California, Berkeley. What caused great alarm was a picture of her in front of the Chinese consulate protesting China's treatment of a dissident journalist.

The author of the case study asked several people to share their views on the situation.  Should Mimi be hired?

Jeffrey A. Joerres is the chief executive officer of Manpower, one of the largest employment services companies in the world. He felt for a number of reasons that he would not hire Mimi.  He believes that "online content is public information and is fair game for employers to ask about it". In his opinion the information online was just as relevant as that on her resume.

Danah Boyd, doctoral candidate at the University of California, Berkeley and an advisor to major media corporations, has been blogging for ten years. Her opinion was that Mimi should have been hired. Employers need people "who play by the rules", but they also need creative thinkers and people not afraid to speak their minds when their ideas are not considered to be mainstream. Actively posting to share a person's present views can remedy thoughts shared in the past that may be particularly damaging to a person's online reputation.

Micheal Fertik is CEO of ReputationDefender, a company that finds and removes digital dirt for their clients. Clearly he feels one's online identity is important or he wouldn't be in the business he is in. He indicated that hiring Mimi would undoubtedly create problems for the company. He believes that one must monitor your online identity as a person's reputation is not just about you share about yourself, but what others' say about you. His quote from the last paragraph says it all: "Don't tell me that it {a negative comment online} wouldn't have an enormous impact on your emotional and professional well-being".

You can see the article online to see what other people have to say about this situation.

What are your thoughts? Would you have hired Mimi? Why?  I invite you to share your comments.

Comments

[Rob Cuesta]

This is happening more and more in all sorts of fields. A couple of months ago a Canadian academic was refused entry to the US when a border guard found an academic journal article he'd written 20 years earlier about his experiences of using LSD in a lab experiment.

I wonder if George Orwell, in his darkest imaginings, could have dreamt up Google!

[Nike Shox CL]

Because all things are difficult, we must word hard than before, then success will not long away from us.

[vijeta]

i think she should be hired apart from the online history of her keeping aside protesting against world trade center and china thing ,she is very talented gal has mentioned in case.
"we shouldn't think what is given or what is stated,we should think what we feel and take a decision"

[vijeta]

when i discussed the case with my friends,we concluded that we should hire her due her leadership quality seen in her,we considering the resume "we should hire"

[mon]

Mimi MUST be hired because of her honesty. Honesty is needed in a certain organization in order to become successful!

[QVC Japan]

Finalmente, consegu lo que estaba buscando! Sin duda disfrutando cada pedacito de ella. Me alegro de haber tropezado con este artculo! sonrisa Yo los he salvado de ver cosas nuevas lo que escribes.

[Theo]

I'm keen to learn more about how to manage my online reputation more effectively. As an executive I just don't have the time to do this. Are there services that offer this support? I will send you an email off blog to discuss. Thanks for the great post.

[Dan]

Excellent case study and exploration of it. Even after years it still brings home the importance of your online reputation. Well done.

[Megan Fitzgerald]

Thanks everyone for their thoughts!

Rob, I agree. Futurists say that our online reputation will be so important people are paying thousands to manage them. I guess we shall see!

Vjeta and Mon - tough decisions to make. Unfortunately it is the employers' perspective in these situations that count.

Thanks Theo. I look forward to connecting.

Thanks Dan, I appreciate the feedback.

Best to all!

[Hilton]

Certainly an interesting case. I'd say it's unfortunate that company policies would be such that this qualified woman would not be hired. I'd hire her, but I'm sure that my decision would be in part controlled by what my company policy dictated.

[Tory]

Excellent exploration of this case study. I believe that Mimi should have been hired. Employers that extremely strict today would likely not attract top employees or be able to keep them anyway.

[Megan Fitzgerald]

Thanks for your comments Hilton and Tory. It's a hard decision to make more many - there are arguments on both sides. Hilton I agree that often it is company policy, not people that are making these sorts of decisions. These decisions don't always support the company by potentially not hiring a great candidate because of something they did years ago. But the reality of today's world is that your online identity is part of any job application. The best thing to do is to build a strong online presence to support your career goals as best you can.