Because hiring decisions, like purchasing decisions, are based on emotions and then rationalized with logic, anything we can use to emotionally engage with our target audience can be useful in our brand building and job search efforts.
As studies have shown that humans are hard-wired to respond to color on an emotional and physiological level, color can be a powerful (and often under appreciated) brand communication tool.
The Use of Color
Color can be used in various ways in your brand communications - in your business cards, presentations, online profiles, blog or site, email signature, resume or CV or other career marketing documents.
Color can also be used with what you wear or even things in your office or workspace. I often advise my clients to choose some a piece of clothing in their brand color (shirt, tie, scarf) or accent pieces (jewelry, pen, business card holder) that they can wear or use consistently enough that people will start to associate that color with them. And I always recommend that whenever there are photo opportunities (bio pictures, presentations at conferences where photos will be taken) those signature pieces be worn or used.
The Meaning of Color
When the right color or colors are chosen and used strategically they can strongly reinforce your unique message of value and exert greater influence on your target audience.
Hence it’s important that you understand the meaning of colors so you can choose one(s) aligned with your personal brand.