I cannot overemphasize the importance of this statement when it comes to maximizing the power of your personal brand and making choices that naturally set you up for success at work.
Strengths are a key driver to your performance & personal brand
Strengths-driven roles allow high performers to perform at their best effortlessly rather than spending more time and energy in those roles focused on skills they've mastered to do their job well. For this reason, not allowing your true strengths drive your role choices can negatively impact your performance and enjoyment at work, as well as your ability to deliver on your unique promise of value or personal brand.
Your blockers can neutralize your ability to leverage your strengths and perform at your best
But many people can also inhibit their ability to perform at their best and deliver on their brand promise by not being aware of or understanding the strength of their blockers. Blockers are areas where we are at high risk for making choices that negatively affect performance. A person’s blockers are akin to the well known comic book character Superman’s kryptonite.
Hence regardless of their role choices, if a person is in an environment that triggers their blockers they can literally neutralize their ability to perform well. By environment I mean a project, team, organization, industry, sector or culture. And when we’re talking about working abroad, I'd be sure to give proper emphasis to the impact culture choices can have on your performance.
The impacts of choosing environments that trigger blockers and negativesly affect performance include:
- not getting promoted, demotions or even dismissal
- early end to an overseas assignment
- not receiving salary increases, bonuses or recognition given to high performers
- the perception that the message of value or personal brand you put forward to your employer or client was false advertising
- work and client relationships suffering
- lack of recommendations or referrals from colleagues, peers, managers, staff and clients
- loss of confidence in your ability to perform well in that (or any) role







