Social media and your online reputation are critical tools in your international job search.
In 2009 I blogged about the social media revolution and featured Erik Qualman's video based on his book, Socialnomics.
Then in 2011 I blogged about the fact that social media media is no longer a fad and is changing the way that we manage our careers and businesses, featuring Erik Qualman's updated version of the social media revolution video.
The third video in the series was published in 2012 with updated statistics on social media worldwide which I am sharing below:
I have written about the importance of your online identity or reputation to the international job search since 2006 so this message is not a new one. But given it's impact it bears repeating.
For those of you who do not recognise that if you are not online:
- you are invisible to the 90+% of employers and recruiters sourcing talent online
- you are invisible to decision makers and their influencers having online conversations about challenges they are hiring people to solve
- you are invisible to other people who work for your target companies and could help you access people and opportunities inside them
please open your ears and hear me when I say...
If you are not online then you are invisible and sabotaging your international job search
If you are not seen or found online then how can you be considered for the 75% of positions not advertised when you are not co-located with your target employers (a fact in international job search)?
How can you connect with those who can help you get interviews at your target companies who you cannot easily reach offline?
I hope you are saying to yourself that you don't know....or better yet, that you really can't in a way that will have a meaningful impact on your ongoing international job search.
The rules have changed
As much as we would like to believe otherwise, the rules of international job search have changed and you need to change your international job search strategy accordingly if you are interested in landing work and succeeding abroad.
EXPAT & INTERNATIONAL CAREER SUCCESS TIP: Google your name. Do the results tell a story you want a potential employer to hear? Will it help position you as a candidate of choice for your target jobs? What does your Linkedin, Xing, Viadeo, ApnaCircle, Tianji, Google+ or countless other global network profiles say about you? How connected are you online? If you don't like the answers to these questions, take the first step towards improving your chances of job search success by doing one thing to build your online reputation today. Then make a plan to take ongoing action.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Megan Fitzgerald and Career by Choice can help you...explore international career options and find work abroad ~ understand your Personal Brand DNA® and how you perform at your best ~ clarify your personal brand so you can stand out and be sought after for top jobs overseas ~ develop marketing tools and strategies to communicate your unique expertise in a compelling way ~ strengthen your online reputation to attract employers and secure international jobs ~ become highly visible, recognized and well compensated for the value you create ~ overcome challenges and grow as a leader on international assignments ~ leverage social media to build your global online network ~ develop a global mindset ~ find an international career coach and experienced guide ~ conduct an international job search ~ optimize your choices and discover success abroad on your terms by being your best self. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~