In order to make the right choices regarding where, when and with whom you network, it is best to have specific professional objectives. When you have clear goals, decisions about where to invest your time and energy networking is much easier - and optimizes your chances for building mutually beneficial relationships that will help you achieve those goals.
Let's take for example an expat professional who wants a job in advertising. They find out about an upcoming advertising conference. They believe that this would be a great networking opportunity and so they go online to find out how to register. When they discover 250 advertising agencies will have booths at the event they think: "Fantastic - I am sure to meet lots of industry people and make some good contacts."
The day of the conference arrives. This expat has their business cards in hand and are dressed in their smartest suit. They arrive early and pick up the conference program to see what the first day holds in store for them. The conference program lists 50 different sessions that will take place over 3 days. It also provides a list of the agencies exhibiting at the event.
Unsure of which sessions would be best to attend, they decide to start at the exhibition hall. They begin to walk down the aisles looking at the booths... so many agencies... many people are crowding around certain booths so they assume that these places might be a good place to start. After waiting for 10 minutes to speak to someone at a booth, they tell the company representative that they want to find out more about more about this particular agency and ask if they are hiring. The representative gives them a company brochure and tells them that the openings are listed on the website. The day continues on... many different companies...many of the same answers.
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