Recently I was contacted by Catur PW, a web master and marketing consultant in Indonesia who has his own blog CATUR PW: Creating the Brand You! He told me about what a great time he had at an Indonesian Blogging Party this past week and how he was eager to share information about the upcoming Global Personal Branding Summit with the people he had met there. As I am part of an incredible team of people working to organize this event, he asked me to provide some information and to do an interview. Since I was planning on making a blog post about the event myself, I thought - why not just share the information here too?
What is Brand You World: 2007 Global Telesummit?
This telesummit is celebrating the 10th Anniversary of personal branding by providing 24 hours of free teleseminars with experts in the fields of career management, business development and personal branding. Anyone in the world with a telephone will be able to participate in this first of its kind event.
Besides working to empower professionals, entrepreneurs, and business leaders by providing the latest in personal branding strategies, the event also hopes to raise 100,000 USD in donations and loans to our social cause partner KIVA. KIVA allows people to make small loans to a specific low-income entrepreneur in the developing world to help realize their vision, goals and desire for success.
How will this event help us build our own personal brands?
Whether you are a professional, entrepreneur, business leader or involved in HR, you will be learning about specific and actionable strategies to help build your personal brand. When applied properly, these strategies will help you leverage your strengths and your unique value to maximize the real impact YOU can have in your career, your business and the world around you.
When is the Telesummit?
The event is November 8th. There will be two teleseminars running concurrently for a period of 12 hours, commencing at the following times:
7 am - Los Angeles
10am - New York
3pm - London
4pm - Paris
10pm - Singapore
Can you tell us about the different content streams at the Telesummit? And who do you think should attend?
There are three content streams - each designed for a different audience:
The Career Management Stream is for Professionals, Career Coaches and Resume Writers. Attendees to these sessions will learn how to use personal branding to improve their (in the case of professionals) or their clients' (in the case of career coaches and resume writers) professional success.
The Talent Management Stream is for HR Professionals and Business Leaders. Those who attend these sessions will learn to attract, develop and retain talent through the application of personal branding strategies.
The Entrepreneurship Stream is for Business Owners and Solopreneurs. Attendees will learn to apply personal branding strategies to grow their business.
Who's will be speaking at this event? Why were they chosen as a speakers?
The following people were chosen because of their thought leadership in using personal branding as a powerful tool in career management, employee empowerment and business development.
I have tried to share a few words on each, though clearly the best way to appreciate their expertise is to visit the telesummit website to learn more and then of course to attend the event!
From the Entrepreneur Stream...
Debbie Weil - Corporate and CEO blogging consultant and soon to be the Corporate Blogging Queen of not just the English speaking world, but also of Italy and China (her book was just published in Italian and Chinese - brava!), will talk about how to build a great business blog.
David Meerman Scott - Technology has revolutionized the way that we a communicate our brands. David is going to share the new rules that we need to follow if we plan on winning big in the world of online thought leadership and viral marketing.
Neville Hobson - With over 25 years of experience using new and emerging technology tools, this accredited communication practitioner and one of Europe’s leading adopters and influencers in social media will be sharing his insights into using communication technologies to build your personal brand to achieve business goals.
T Scott Gross - The author of “Positively Outrageous Service”, with extensive experience across various jobs and sectors, is going to explain how to use microbranding to amplify our marketing budgets.
Marc Gobe - A "conceptual provocateur" and author of "Brandjam", "Emotional Branding" and "Citizen Brand", Marc is going to talk about how to jazz up your personal brand for business success.
Guy Kawasaki - In my humble opinion of the the great entrepreneurial thinkers of his time, but also author of "The Art of the Start", a columnist at Entrepreneur magazine, and the person who redefined the word evangelist as we know today - will be leading a panel on evangelizing evangelists to build your business and build your brand. Those who will speak on this topic include:
- Andy Sernovitz - a marketing innovator, an expert in blogging and creating buzz, and author of The Word of Mouth Marketing: How Smart Companies get People Talking
- Krishna De - Ireland’s leading corporate, employer and personal branding strategist and author/host of www.bizgrowthnews.com, www.todayswomeninbusiness.com, and www.thepodcastsisters.com.
- John Jantsch - an award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.
- Tim Demello, serial entrepreneur and the founder, Chairman and CEO of Ziggs, Inc. - your one-stop source for creating and managing your online brand.
From the Talent Management Stream...
Catherine Kaputa - Founder of SelfBrand and author of "U R A BRAND!" will talk about how smart people can become even more successful and bring benefit to their companies at the same time.
Susan Whitcomb - Founder of the Leadership Coach Academy, Career Coach Academy and Assessment Academy, as well as a prominent figure in the world of career management, will share how branding can unleash employee motivation and productivity
Stewart Emery - The Father of the Human Potential Movement will be sharing the insights about how more than 300 top leaders have left their mark on the world.
Liz Ryan - Workplace columnnist for BusinessWeek Online and Yahoo! Hot Jobs networking expert will share about how organizations and individuals can work together to build mutually supportive brands.
For the Career Management Stream...
William Arruda - Positive, passionate and energizing, co-author of “Career Distinction” and THE Personal Branding Guru will be sharing his 3 step process to building a winning personal brand. I had the privilege of meeting and hearing him speak in Rome recently - this is a DO NOT MISS session!
Carol Wilson - International coaching and leadership consultant and Honorary Vice President of the Association of Coaching will share with us the knowledge and experience she accrued while working with Sir Richard Branson and Polygram.
Jason Alba - Author of “I’m on Linked In -- Now What??”, creator of JibberJobber.com, and just one of the coolest people I know, Jason is going to tell you how to take your online personal brand from zero to 60 - and have fun doing it.
Dick Bolles - Author of “What Color is Your Parachute?” is going to explain how his book, which has shaped many peoples’ lives, helped him shape his own personal brand.
Anita Bruzzese - Author of “45 Things you do that Drive your Boss Crazy and how to Avoid Them” is going to explore the ways in which finding and developing your personal brand can help your career.
Silvia Cambie - Author of the blog “XCulture” will help you identify and nurture the skills required to build a personal brand that will operate successfully in a cross-cultural context.
Phil Gerbyshak - “The Relationship Geek” and author of the book “10 Ways to Make it Great!” is going to tell you how to take your brand to the next level so there is no doubt you stand out!
Andrea Kay - Author of “Life’s a Bitch and then You Change Careers” will discuss changing your career to pursue your personal brand.
Martin Yate - Author of “Knock Em Dead: The Ultimate Job Search Guide” is going to give us some new tools to get back in the fight in today’s new world of work.
Kirsten Dixson - Tech saavy and entrepreneurial minded, co-author of “Career Distinction” and THE authority on building credible online identities for career success, Kirsten will teach you how to assess your online identity and build your brand online.
Thebe Ikalafeng - South Africa’s “Mr. Brand” will discuss how, in this new age of mass individualization, you can align your personal brand with your world, work and passions.
Susan Guarneri - Known as the Career Assessment Goddess, with more than 20 years of experience in career consulting, this forward-thinking, inspiring expert is going to lead a panel to discuss personal branding as it relates to professional bios, curriculum vitae (CVs) and resumes. The panelists include:
- Deb Dib - America’s CEO Coach who partners with visionary, gutsy, fun and ethical six and seven figure executives will share her expertise on writing branded resumes for executive power brands.
- Bernadette Martin - Leveraging her 15 year career working with corporate brands to help her clients build compelling personal brands, the founder of Visibility Branding will share her insights into writing a branded professional bio.
-Megan Fitzgerald- The Expat Career and Entrepreneur Coach (yes, yours truly), having worked with expatriate professionals and entrepreneurs from Africa, Asia, Europe, North and Latin America and the Middle East, will share her thoughts on branding your curriculum vitae (CV).
How we can register and attend this event?
Since it is a telesummit, you can “attend” the event by simply registering on the event website -
www.personalbrandingsummit.com. Directions on how to call in to hear the sessions will be sent to you. All sessions are FREE.
For anyone interested in increasing their personal, professional or business success - this is a DO NOT MISS event!
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This is an excellent summary, thanks for putting it all on post (and double-thanks for calling me "just one of the coolest people [you] know" :) :)
Posted by: JibberJobber Guy | October 31, 2007 at 15:29
I hope to speak next year, as I'm writing a book as we speak!
Posted by: Dan Schawbel | October 31, 2007 at 16:06
Thanks for the time for interview.
October 27, 2007 is the first National Bloggers' Day in Indonesia, declared by Minister for Communications and Information Mohammad Nuh.
Indonesian Blogger are increasing rapidly, right now it's note 130.000 blogger but it has more potential blogger for more than 1million blogger next year (indonesian population 230million).
I hope with this great event "Global Telesummit" Indonesian blogger getting more aware with their personal branding, and get a lot of knowledge from expert professionals on how to develop their personal brand.
Thanks Megan, Meet u at A Brand New World, 2007 Global Telesummit!
Posted by: catur pw | October 31, 2007 at 22:59
Hi Megan!
Great post! Congratulations on your interview! You’re really getting the word out…well, globally! Thanks for following through to create this terrific preview of the event!
Ciao,
Walter
Posted by: Walter Akana | November 01, 2007 at 03:55
Hi Megan!
Great post! Congratulations on your interview! You’re really getting the word out…well, globally! Thanks for following through to create this terrific preview of the event!
Ciao,
Walter
Posted by: Walter Akana | November 01, 2007 at 03:56
What a great blog posting! You have provided all the information in a Q&A format - much like many of the speakers will be doing during the event, and as we (Deb, Bernadette, you and I) will be doing in our resume/bio/CV panel.
Posted by: Susan | November 01, 2007 at 17:23