I'm on LinkedIn -- Now What???

Are you one of the more than 13 million people who have a profile on LinkedIn? If so, then you are one of the growing number of professionals and business owners that understand the importance of online networking in today's global marketplace.

Unfortunately, there are a lot of people who create an account and put up a profile but then are not sure what to do next. They may not know the best way to go about increasing their connections after they've already gone through their own contact list (the one they had built before creating their LinkedIn account). They may do a bit of searching and then wonder what all of the buzz is about. Although getting a strong profile up that really reflects your personal brand or unique value is an important thing to do, it is only the first step.

If you are unsure how to leverage the power of LinkedIn to build your personal brand, increase your network and reach your professional or business goals, then the book, I'm on LinkedIn -- Now What???, is for you.

This book is a user-friendly guide to using one of the most powerful networking tools out there. In his down-to-earth, well-informed style, Jason Alba does a fantastic job of clarifying what LinkedIn really is -- and what it isn't. He takes you through all of the features and shows you how to make choices about how to make the tool work for you. He recommends getting clear on your goals so you can make decisions about how the tool can help you reach them. And he does a great job of reminding us that we need to follow the rules of networking and netiquette if we expect to become masterful with this tool.

What I like best about this book is that Jason clarifies that LinkedIn is just one of many tools in your toolbox - it's not a silverbullet. But it is a powerful tool that is underutilized by many....and as more features are added this may be even more true.

Your Expat Success Tip: Don't want to waste time trying to figure out LinkedIn's myriad of features on your own. Buy I'm on LinkedIn -- Now What??? to make it simple and easy to get out there and start virtual connecting for professional and business success.