It is disheartening to find so many people misinformed about what personal branding really is. Rather than seeing it as an authentic, effective and satisfying path to professional success through the use of a person's unique value to meet the needs of their target audience, some describe it as glorified marketing.
Personal branding is not about constructing an image that will appeal those you want to hire you as a professional or business owner. It's about unearthing and communicating the unique combination of qualities, abilities and strengths that make you exceptional.
This combination allows us to offer value that no one else in the world can offer in quite the way we offer it. This unique value will help you naturally stand out from them competition and attract those who need what you offer most.
Those that dismiss personal branding as just another expression for marketing oneself may miss out on the incredible benefits that personal branding has to offer. Regardless of what people believe it to be, the results that the process of personal branding creates cannot be denied.
People will take action when they see clear benefits from the results of those actions. Here are just some of the benefits you'll gain from personal branding:
- Increase your confidence by understanding yourself better
- Increase your visibility and presence in the global marketplace
- Create a clear focus for your business or career abroad
- Differentiate yourself from your competition wherever you are in the world
- Increase your income – specialized expertise warrants higher fees
- Thrive during economic downturns
- Attract quality clients or employers who will truly benefit from your expertise
- Know who you are meant to work with and what you do best - and make choices accordingly
- Establish goals aligned with your unique promise of value – and reach them faster
EXPAT CAREER AND BUSINESS SUCCESS TIP: Are you an expat looking to build a career or business to support your life abroad? Make a list of all of the ways understanding your unique value and communicating it to the right audiences will support you in your job search and career management overseas. Make every item on your list personal and be sure to extend your list beyond the items listed above. Now make a list of all of the possible consequences of positioning yourself as just another well-qualified candidate in the global market place. After comparing these two lists, what is the next right thing you can do to help realize your goals for living and working overseas? Do that.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ career by choice can help you...become an expat and experience a global lifestyle ~ explore international career options and find work abroad ~ understand your Brand DNA and how you perform at your best ~ clarify your personal brand so you can stand out and be sought after for top jobs overseas ~ develop marketing tools and strategies to communicate your unique expertise in a compelling way ~ strengthen your online reputation to attract employers and secure international jobs ~ become highly visible, recognized and well compensated for the value you create ~ overcome challenges and grow as a leader on international assignments ~ leverage social media to build your global online network ~ develop a global mindset ~ find an international career coach and experienced guide ~ conduct an international job search ~ optimize your choices and discover success abroad on your terms by being your best self. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~